Deception through Brownies (In the Name of Science)

Pictured: beets, brownies, and bounty.

Apologies for not posting in a while… it’s been pretty busy in Ithaca.  Here’s one of things I’ve been working on that you all might find interesting:

1 of the 2 blogs

For my consumer research class, my classmates and I conducted social experiments on a group of defenseless undergrads.  My study (unsurprisingly) involved food blogs.  Surprisingly, it also involved me baking.

The basic question was this: What will make a food recommendation more effective: if the source has expertise or familiarity?  The design was pretty simple.  First, I made subjects read 1 of 2 fake food blogs.  They were both identical except for 1 thing: the author.  One blog was supposedly “written” by the executive chef of all Wegman’s grocery stores (someone with high expertise) while the other was “written” by a fellow Cornell student (someone with high familiarity).

The blog posts were recipes for 2 different foods: Beet-Apple Sauce and Fudgy Yogurt Brownies.  After subjects were finished reading, I gave them all samples of the food (homemade, of course) and asked them what they thought about them (in a ton of different ways).

The results?  Actually, I have no idea – but I’ve got to code them all by 1:30 tomorrow, so you won’t have to wait long!

P.S. How do you like my new, manic writing style?  When you’ve got no time, you’ve got no time for nonsense.  That’s a fact.

Science in action.