Apologies for not posting in a while… it’s been pretty busy in Ithaca. Here’s one of things I’ve been working on that you all might find interesting:
For my consumer research class, my classmates and I conducted social experiments on a group of defenseless undergrads. My study (unsurprisingly) involved food blogs. Surprisingly, it also involved me baking.
The basic question was this: What will make a food recommendation more effective: if the source has expertise or familiarity? The design was pretty simple. First, I made subjects read 1 of 2 fake food blogs. They were both identical except for 1 thing: the author. One blog was supposedly “written” by the executive chef of all Wegman’s grocery stores (someone with high expertise) while the other was “written” by a fellow Cornell student (someone with high familiarity).
The blog posts were recipes for 2 different foods: Beet-Apple Sauce and Fudgy Yogurt Brownies. After subjects were finished reading, I gave them all samples of the food (homemade, of course) and asked them what they thought about them (in a ton of different ways).
The results? Actually, I have no idea – but I’ve got to code them all by 1:30 tomorrow, so you won’t have to wait long!
P.S. How do you like my new, manic writing style? When you’ve got no time, you’ve got no time for nonsense. That’s a fact.